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Beyond gender | Advertising | Ipsos
Brand Awareness Survey

Positive impact of intersectionality in advertising

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos. Read it here.
Brand Experience | Ipsos
Customer Experience Publication

Bridging the Brand Experience Gap

Read our newest POV on how to align brand promise and customer experience for business success.
Service with a smile | Customer Experience | Face masks | Ipsos
Customer Experience Publication

Service with a smile: Delivering customer experience in the face of mask wearing

Since mask wearing is likely here to stay for some considerable time yet, how do organisations create meaningful ‘masked moments’ that encourage customers to return, spend and recommend - while also ensuring that customers and staff stay safe?