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Social Listening | Education | Synthesio | Ipsos
Brand Awareness Publication

Social listening: A tool to harnessing your competitive advantage

As competition among universities rises, many are turning to social listening to attract students and grow their brands.
Consumers | Brand strategy | Competition | Ipsos
Consumers Publication

A Panoramic View: With whom and with what do I truly compete?

Getting an accurate and complete answer to the question of who you compete with is critical.
Beyond gender | Advertising | Ipsos
Brand Awareness Survey

Positive impact of intersectionality in advertising

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos. Read it here.
Ipsos Update
Brand Awareness Publication

Ipsos Update - October 2021

Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round-up of research and analysis from Ipsos around the world.
Most Influential Brands 2020 | Ipsos
Brand Awareness Survey

Most Influential Brands in Denmark in 2020

Google is the most influential brand in Denmark for the fourth consecutive year. In this report, you can learn more about the importance of influence and who, other than Google, prides the Top 20 list of the most influential brands in 2020.
Brand Experience | Ipsos
Customer Experience Publication

Bridging the Brand Experience Gap

Read our newest POV on how to align brand promise and customer experience for business success.
Women in Advertising | Power of positive portrayal | Ipsos 2021
Brand Strategy Publication

Women in Advertising

The power of positive representation for a better society and a more successful brand. Read our newest POV here.
Danske Spil | Pre-testing of Ads | Ipsos
Pretesting Publication

[CASE] Eurojackpot: Pre-testing of ads

Discover here how we helped Danske Spil test and optimise a TV ad for their brand 'Eurojackpot'.
Omnichannel Strategy in an eCommerce Era | Ipsos | Webinar
E-Commerce Survey

[WEBINAR 24/6] Omnichannel Strategy in an eCommerce Era

Join our webinar on 24 June 2021, where we will discuss omnichannel strategies in the digital era.
Getting It Right | Podcast Ipsos | Brand Strategy
Brand Strategy Publication

Getting It Right: The Brand Strategy Podcast

A fortnightly podcast looking at all things brand strategy.
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