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Customer Satisfaction

Measuring customer effort is not enough | Ipsos
Customer Experience Publication

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in itself is not enough. Organizations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Ipsos.Digital - Bringing value to your business | Novozymes
Social Media Survey

Ipsos.Digital - Bringing value to Novozymes

In this clip, our strong client Novozymes shares how Ipsos.Digital solutions have brought value to its business.
Service with a smile | Customer Experience | Face masks | Ipsos
Customer Experience Publication

Service with a smile: Delivering customer experience in the face of mask wearing

Since mask wearing is likely here to stay for some considerable time yet, how do organisations create meaningful ‘masked moments’ that encourage customers to return, spend and recommend - while also ensuring that customers and staff stay safe?
Update – March 2021 | Ipsos
Customer Experience Publication

Ipsos Update – March 2021

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
Customer Satisfaction System | TDC | Ipsos
Customer Experience Publication

[CASE] TDC: Customer Satisfaction System

To help TDC get Denmark's most satisfied customers, we have implemented an automated customer feedback system that measures customers' experiences with both call centers and stores every time they have been in contact with an employee.