Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
With record-high temperatures in Europe, will the more urgent threat of inflation overshadow the public’s concern about climate change? In this Ipsos Update you will find articles on perceptions of inflation, concern about climate change and support for net zero policies. You can also find articles on entrepreneurialism, corruption and the future of music.
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around communication and media.
