Trends

Trends, News, Ageing … Ipsos Update explores the latest research and insights on key topics from Ipsos teams around the world.

However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds

Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them. 

The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries. Our end of year update reflects this sentiment, and in the increasing sense of pessimism we felt as we wrote this report.

Discover the key factors that will shape the Travel, Tourism and Hospitality sector during 2023 and beyond.

Discover the key factors that will shape the Technology sector during 2023 and beyond.

Discover the key factors that will shape the Consumer Healthcare sector during 2023 and beyond.

Discover the key factors that will shape the Nicotine sector during 2023 and beyond.

Discover the key factors that will shape the Beauty & Personal Care sector during 2023 and beyond.