Trust

In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.

Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.

In June, Climate Change is once again the biggest worry among the Danes.

The What Worries Denmark study reveals a big increase in Lack of Trust in Politicians from February to March. Find out more below.

Luxury, Generation Z and the war in Ukraine. Ipsos Update explores the latest and greatest research and thinking on key topics from Ipsos teams around the world.

Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.

We share tips on ways to accelerate the sector reputational rebound and use the current momentum for continued growth.

The What Worries Denmark study gives you monthly insight into the most pressing reported concerns of Danish citizens. Discover the December 2020 update below.