VELUX: Advertisement post-test
Discover how we helped VELUX improve future advertisement through insights on brand effect, messaging, media mix and spend.
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VELUX positions itself as a supplier of daylight and fresh air and is the market leader in skylights. Their TV campaigns must both support the company’s strong image and deliver tactical, sales supporting messages.
With the Creative Excellence tools, Ipsos has post-tested a specific TV campaign aimed at Danish consumers.
In addition to confirming the campaign’s positive effect on the VELUX brand, the test has given very specific feedback with relation to the impact of the specific messages, media mix and media spending. This enables VELUX to predict and optimise the effect; also on those who have yet to see the commercial / campaign.
Discover how our post-test can help you
The investment in TV commercials is so great that it always pays off to do a test. We received important feedback. And maybe also to how we should adjust in the future to get even greater campaign impact.
- Group Insights Manager, VELUX A/S
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