Digital platforms are rising, but brand engagement in Egypt is still rooted in everyday actions, with personal recommendations leading the way.
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
A report on understanding attitudes, behaviors and future expectations in KSA, UAE, Egypt, Morocco, Jordan, and Lebanon.
Consumer sentiment has declined sharply in almost every country.
Four in five women across 15 countries say they are in quarantine or self-isolation.
People in Japan, the U.K. and Australia are most negative about a recovery by June.
The countries with the biggest increase in self-isolation are Russia, Vietnam and Australia.
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic, based on a multi-country poll.
Two in 5 people are impatient to get back to normal life, a third are anxious about their health.
A silver lining: Majority believe pandemic will bring them closer to family and friends.
