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Spotlight*Egypt: Views on Brand Engagement

Digital platforms are rising, but brand engagement in Egypt is still rooted in everyday actions, with personal recommendations leading the way.
8 July 2025
Consumer & Shopper

The 2025 Ramadan Handbook – Egypt Edition

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
12 February 2025
Society

What Worries the World - May 2018

New global poll finds four concerns top the world’s worry list: financial/political corruption, unemployment, poverty/social inequality and crime and violence.
8 June 2018
Society

Global Attitudes Towards the FIFA World Cup 2018 in Russia

Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
7 June 2018
Society

Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion

87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.
24 May 2018
Society

Internet Security and Trust

A CIGI-Ipsos global survey reports that majority (52%) says they’re more concerned about online privacy than they were a year ago. Around six in ten feel that social media (63%) and search engines (57%) have too much power.
17 May 2018
Consumer & Shopper

Global Consumer Confidence Ticks Up To 50.7

This May sees the Global Consumer Confidence Index rise by 0.4 points.
11 May 2018
Society

Globally Half Think Socialist Ideals are of Great Value

Half of the people around the world think that at present, socialist ideals are of great value for societal progress. Despite this, half of the people also agree that socialism is a system of political oppression, mass surveillance and state terror. Globally, eight in ten people think that the rich should be taxed more to support the poor. Around the world nine in ten people believe that education should be free of charge and that free healthcare is a human right. Nearly seven in ten people globally believe that every resident should have the right to unconditional basic income.
2 May 2018
Society

Who are the World’s Biggest Wearable Tech Buyers?

From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
26 April 2018
Society

BBC Global Survey: A world Divided?

Three-quarters around the world say their country’s society is divided – and the majority think their country is now more divided than it was 10 years ago, especially in Europe. Differences in political views are seen as the greatest cause of tension, followed by differences between rich and poor. However, despite these divisions, the majority of people in most countries agree that people across the world have more things in common than things that make them different.
23 April 2018