Ramadan 2026 in Egypt: The most engaging series across social media, streaming, and broadcast TV

As Ramadan 2026 comes to an end, viewing habits in Egypt are now clear. Over the past weeks, audiences have discovered, selected, and followed their favorite series, while discussions on social media and recommendations between viewers have shaped what people watch.

Ramadan remains a key moment for series consumption, with 86% of audiences watching Ramadan series. Viewing is strongly hybrid, as more than half of viewers watch on both TV and streaming platforms, while nearly a quarter rely on streaming only. This confirms that Ramadan viewing now happens across multiple platforms, combining live TV, on-demand streaming, and online conversations.

Our Ipsos report presents an integrated analysis of social intelligence insights and online survey data from the first three weeks of Ramadan 2026. Each week, we collected 1,000 respondents in Egypt and covered 22 Ramadan series selected by experts across platforms. We measured key metrics such as awareness, anticipation, and intention to watch or stream.

Egyptian series with the highest awareness and conversion potential



By the end of Ramadan, awareness is high across most leading series, with several titles reaching close to or above 40% awareness among Egyptian audiences.

El Set Monaliza leads with 51% awareness, followed by Al Maddah VI (50%) and Ali Klay (49%). Heya Kemia (49%) and Efrag (48%) also maintain strong visibility, while Sohab El Ard (47%) continues to perform well.

Other series such as We Nensa Elly Kan (40%), Fakhr Al Delta (40%), Ein Sehreya (39%), and El King (39%) also achieve solid awareness.



However, high awareness does not always lead to continued viewing after Ramadan. While many people know these series, fewer plan to keep watching them after the season ends. Titles like Sohab El Ard, Ein Sehreya, Fakhr Al Delta, and El King show stronger potential to continue beyond Ramadan, suggesting a deep connection with audiences.

This highlights a key takeaway from the season: being visible during Ramadan is important, but keeping audience interest after Ramadan is what defines long-term success.

Egypt’s Top series on streaming platforms



Streaming continues to play an important role during Ramadan, especially for viewers who prefer watching on demand. Engagement increased in Week 2, with the average number of series watched per person rising from 2 to 3 titles. This level stayed the same in Week 3, showing strong and consistent interest in streaming.
Efrag ranks first across both weeks, with 34% of Egyptian audiences watching at least one episode in Week 2 and 33% in Week 3. It is followed by Al Maddah 6: Ostorat Al Nehaya (27% in Week 2, 28% in Week 3) and El Set Monaliza (30% → 27%), both maintaining strong positions. Ali Klay (24% → 26%) and Heya Kemia (25% → 24%) also remain among the top titles, with stable performance over time.

Other series such as We Nensa Elly Kan (22% → 21%) and Ein Sehreya (19% in both weeks) continue to attract audiences. Sohab El Ard enters the top rankings in Week 3 (19%). El King (18% in both weeks) and Sawa Sawa (19% → 17%) also show steady interest.

Overall, these results show that streaming is now a key part of Ramadan viewing, with audiences watching more titles and relying more on on-demand platforms.
 

What drove engagement: Likeability, anticipation, virality, and recommendation

Audience engagement was driven by a combination of high likeability, strong anticipation, virality, and recommendations. These insights reflect people’s perceptions and feelings about the series, based on what audiences claimed.

Several series stood out with likeability scores above 8.5, confirming their status as audience favorites. Sohab El Ard leads with a score of 9, followed by El Nos Al Thany and Ein Sehreya (8.7). Heya Kemia, Abb Wa Laken, and Ala Ad El Hob also perform strongly, each with a score of 8.5.

Beyond likeability, anticipation and virality played a key role in building momentum. El Nos Al Thany and Fan El Harb were the most anticipated series, while Fakhr Al Delta, Sawa Sawa, and Ali Klay stood out as the titles audiences claimed were most viral.

Recommendations also had a clear impact on viewing. Heya Kemia was the series most talked about among friends and family, followed by Fakhr Al Delta and Awlad Al Ra’ey.

This is also reflected in Week 3, where a few titles dominate social media. Ali Klay leads, followed by Ein Sehreya and Sohab El Ard. Other series such as El Nos Al Thany and We Nensa Elly Kan also generate strong visibility, confirming their presence across both perception and discussion.

Overall, a small number of series consistently stand out across all these metrics. Titles such as Fakhr Al Delta, Sohab El Ard, Ein Sehreya, and Efrag combine strong visibility, engagement, and recommendation, showing that a few key series drove most of the conversation during Ramadan.


Egypt’s most streamed series by platform



Streaming performance varies by platform, but in all cases, it is driven by flagship titles that combines awareness, engagement, and recommendation.

On MBC Shahid, Efrag shows a strong conversion from awareness to actual viewing. While its intention to watch after Ramadan is 8.2%, its strong recommendation suggests that engagement is driven by in-season consumption and word-of-mouth.

On Yango Play, Ein Sehreya stands out as a balanced performer across all metrics. It combines solid awareness with a high intention to watch after Ramadan, strong likeability and a high recommendation level. This suggests a deep level of audience engagement, with the series not only attracting viewers but also building lasting interest beyond the Ramadan period.

On WATCH IT, Ali Klay benefits from a high awareness, showing strong visibility on the platform. Its solid recommendation suggests the series resonates with audiences during Ramadan.


What defines success during Ramadan?

Success during Ramadan is about conversion at every stage. The strongest series are not only widely known, but are able to turn awareness into viewing, and viewing into conversation and recommendation. Titles such as Efrag, Ein Sehreya, Sohab El Ard, and Fakhr Al Delta illustrate this dynamic, combining strong visibility with high engagement and positive audience perception.

The data also confirms that viewing is now fully hybrid. Audiences move seamlessly between TV, streaming platforms, and social media, and performance depends on a series’ ability to stay visible and relevant across all these touchpoints.

However, the key differentiator goes beyond in-season performance. While many titles achieve high awareness during Ramadan, only a few manage to convert that visibility into sustained interest after the season ends. This highlights a critical challenge for platforms: not just to win attention during Ramadan, but to build lasting audience connection.

In that sense, Ramadan should be seen as a starting point rather than an endpoint, a moment to launch content, test engagement, and identify which series have the potential to perform beyond the season.

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This report presents an integrated analysis of social intelligence insights and online survey data from the first three weeks of Ramadan 2026. Each week, we collected 1,000 respondents in Egypt and covered 22 Ramadan series selected by experts across platforms. We measured key metrics such as awareness, anticipation, and intention to watch or stream.

The alphabetical list of the 22 Egyptian series assessed in the survey is provided below:
•    Abb Wa Laken
•    Ala Ad El Hob
•    Al Maddah VI
•    Al Metr Samir
•    Ali Klay
•    Ard w Talab
•    Awlad Al Ra'ey
•    Darsh
•    Efrag
•    Ein Sehreya
•    El King
•    El Nos Al Thany
•    El Set Monaliza
•    Etnen Gherna
•    Fan El Harb
•    Fakhr Al Delta
•    Heya Kemia
•    Kan Ya Makan
•    Manna’a
•    Sawa Sawa
•    Sohab El Ard
•    We Nensa Elly Kan