Spotlight*Egypt – The 2024 Ramadan Handbook
The 2024 Ramadan Handbook delves into behaviors, shopping trends, attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.
The report reveals that 6 in 10 Egyptians plan their purchases and 6 in 10 seek as well deals during Ramadan. Despite this, 67% still find themselves spending more money during the holy month. The “Passionate Shopper” (26%) makes up the largest Ramadan persona in Egypt. People who fit this persona are shopping lovers who indulge in the busy markets and attractive deals during Ramadan.
Click below for the full Egypt and MENA reports.
