APAC Affluent Back to Growth – Ipsos PAX Study

HONG KONG – Global Market Research firm Ipsos today release the 2013 PAX survey results, Asia’s most comprehensive survey of the upscale affluent market covering 11 countries across the region.

HONG KONG – Global Market Research firm Ipsos today release the 2013 PAX survey results, Asia’s most comprehensive survey of the upscale affluent market covering 11 countries across the region.

This year’s findings show an increase of spend in most categories, as well as increased travelling in the region, with Hong Kong cementing its number one position as business travel hub in Asia.

The 2013 Ipsos PAX study surveyed the affluent groups in Hong Kong, Singapore, Korea, Taiwan, Thailand, Malaysia, India, Indonesia, the Philippines, Australia and Japan.

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