The Bottom of the Pyramid Buys Too

Facing saturation and cutthroat competition in long-established markets, many multinational companies are seeking new markets, turning their attention to the estimated 5 billion low-income consumers.

While low-income is commonly thought to be the very bottom tier, more than half of these individuals actually earn between USD 2,500 and USD 10,000.

Such medium low income consumers are expected to grow demographically as people march up the income ladder.