Consumers

How Small Brands Can Leverage Equity to Challenge Leaders.

Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.

People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.

A path to brand success.

A cross-cultural framework for emotion measurement.

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.

A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.

Global Consumer Confidence Index enhancements include broader coverage and more immediacy.