Ipsos has launched series of “Research on Consumers in the Outbreak” to analyse Chinese public opinion on COVID-19 and what’s the impact of COVID-19 on Chinese Consumers.
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic, based on a multi-country poll.
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
Insight
This newsletter gathers the highlighted papers and reports of the month.
Gender equality at work is still not achieved as nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day. By contrast, only 16% of women globally say such jokes or stories are acceptable.
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
