We are all familiar with the empirical tools used to evaluate concepts, optimize the words and phrases, and forecast sales. But these fail to examine it from a real life perspective: what do consumers want from the concept or, more specifically, what is the best combination of elements to include in a concept? Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.
Welcome to Ipsos Flair, Thailand. Our 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country. 2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth.
How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
Are service expectations rising? Check out the Ipsos blog for more on the relationship between consumers’ assessment of a service encounter and their perception of the provider afterward.
Advertisers need cross-platform and cross-media metrics. Reach and frequency have long been at the heart of media trading and media evaluation. Yet the link between these metrics and potential exposure and cut through varies between and across media.
India’s highest rated news app Inshorts in association with Ipsos, has released the findings of the second edition of a large opinion poll – Youth of the Nation Poll.
Babytree, China’s largest and most popular maternal-child service platform, has released the Chinese Family Parenting Report. For the 2016 edition, Babytree worked with Ipsos to produce the report.
Ipsos' latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.
