Case Study - Leading shopping mall in Hong Kong
To understand the changing needs of the key customer segments and their behaviours in relation to the client's brand and competitors.
Client Business Issue
To understand the changing needs of the key customer segments and their behaviours in relation to the client's brand and competitors
What Ipsos HK did
Online survey to understand the needs and motivations of the target customers
Exit interview to gauge customers experience in the shopping mall
In-depth interview to deep dive the needs and behaviours of the VIP customers
