Chinese Outbound Tourist (City) Consumption
WTCF successfully organized its members, such as China International Travel Service Limited, Head Office (CITS), China Youth Travel Service (CYTS), CAISSA (China), and UTS, to actively involve in the survey, and again, commissioned Ipsos, one of the world’s three biggest market research institutions to carry out the social survey in the following six months in China.
Following the successful release of “Market Research Report on Chinese Outbound Tourist (City) Consumption in 2014”, September 2014, in 2015, World Tourism Cities Federation (WTCF) took the lead in the design of a new survey and questionnaire for a wider range of investigation. WTCF successfully organized its members, such as China International Travel Service Limited, Head Office (CITS), China Youth Travel Service (CYTS), CAISSA (China), and UTS, to actively involve in the survey, and again, commissioned Ipsos, one of the world’s three biggest market research institutions to carry out the social survey in the following six months in China. Based on the latest development characteristics of the tourism industry, changes of public concerns on outbound tourism consumption, and in line with the general attention and concerns of WTCF members, Ipsos finally completed “Market Research Report on Chinese Outbound Tourist (City) Consumption 2015” that fully reflected the current market situation.
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