Customer Loyalty Measurement
Our extensive R&D has shown us that loyalty is a function of brand perceptions and experience.
Our validated Loyalty Optimizer framework offers a unique overview of the relationship between customers and a brand, bringing together process and market dimensions. It gives you an overview of how ALL aspects of your strategy work together to influence customer loyalty.
Loyalty Optimizer identifies customers who can be influenced and provides detailed strategies for how to influence them. Our Loyalty index includes both attitude and behaviour for better prediction of retention.
