EMPATHY IS KEY TO BUSINESS INNOVATION

Advertisers need cross-platform and cross-media metrics. Reach and frequency have long been at the heart of media trading and media evaluation. Yet the link between these metrics and potential exposure and cut through varies between and across media.

A major new Ipsos survey across 16 countries provides an insight into how major countries have reacted to Brexit, and what comes next for Britain and the EU. The survey, among online adults aged under 65 in in Belgium, France, Britain, Germany, Hungary, Italy, Poland, Spain, Sweden and seven non-European countries (Canada, US, Japan, Russia, India, Australia and South Africa) provides our first measure of international public opinion.