Five recommendations for brands that want to own their category

Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.

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Five recommendations for brands that want to own their category | Ipsos Denmark

Most brands struggle to evolve from a blue ocean to a red ocean strategy. Brands that created and defined the market have to reckon with the fact they are no longer alone. Red oceans call for a more sophisticated, and ultimately riskier brand strategy.

In our new paper you'll get our five recommendations for brands that are transitioning from blue to red oceans, and brands that aim to disrupt red oceans:

  1. Develop unique associations with your brand
  2. Create new, tangible partnerships with legacy brands
  3. Foster brand love by banking on emotional attachment
  4. Expand beyond the brand’s core category
  5. Implement innovative, clever marketing activation

Download the paper to find our more. 

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