By reaching participants through multiple survey modes, it is possible to achieve better population coverage and response rates – and be more efficient in terms of time and money invested.
A Mixed Mode design can also help to future-proof surveys by integrating newer data collection modes into traditional research approaches. Survey design can be modernised by matching the survey experience with individuals’ day-to-day media consumption and customer experiences.
We expect Mixed Mode research to become increasingly important now as markets emerge from the COVID-19 pandemic and Ipsos is currently exploring ‘contactless’ Mixed Mode.
This paper serves as an introduction to Mixed Mode research, collating key learnings from our experience to show how it can be integrated into survey design and the benefits and challenges this can bring.
[WEBINAR] The Forces of Customer Experience
Do you truly understand the Forces that are at play in your customers’ minds? This new webinar accompanies our brand new CX whitepaper, 'The Forces of Customer Experience: The science of strong relationships in challenging times'. Hear from the author of the paper and Ipsos' CX Chief Research Officer, Jean-Francois Damais,
[CANCELLED] Ipsos Event: Bank, Finance & Insurance: 2020 & Beyond
Thank you very much for registering to our event “Bank, Finance & Insurance 2020” planned for the 12th February.
In view of the epidemic outbreak in the region, we consider it safer for all to cancel this event.
Instead, to allow you to benefit from the data, insights and case studies we intended to share on the day, we will be setting up a series of webinars towards the end of February. More will be announced on this soon.