Optimizing advertising ROI in Asia Pacific

Given the current economic times, marketers are looking to optimize every dollar invested that support brands so as to maximize any competitive advantage they can.

21 November 2013

Advertising

Given the current economic times, marketers are looking to optimize every dollar invested that support brands so as to maximize any competitive advantage they can.

In reviewing TV advertising response together with media buying practices throughout Asia Pacific, we see considerable potential for improving advertising ROI across the region.

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Optimizing advertising ROI in Asia Pacific

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