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Who's Killing Creativity Now?
Market research has long been accused of killing creativity. Many in the creative world now look back with nostalgia to the days when market research was the point of contention.
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Self-storage industry in Hong Kong
Extra storage space is considered a luxury in Hong Kong, with the high property prices in this densely populated country.
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Self-storage industry in Japan
Japan's self-storage industry has been growing with all the favourable conditions – a high percentage of middle class population, shoebox-size living spaces, a high population density and an active culture of consumerism.
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Country snapshot for self-storage industry
An overview of the self-storage industry in China, Taiwan, Malaysia, Thailand and Philippines.
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Perils of Perception 2015: Perceptions are not Reality
We’re delighted to share the latest findings from Perils of Perception 2015. This year we have included new questions on key issues such as obesity, inequality and the proportion of female politicians in each country. The study is also larger than ever with 33 countries taking part for 2015.
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Consumers and Mobile Payments – The Global Segmentation
The world is becoming ever more mobile and this is having a major impact on the financial services industry. Over the last few years Ipsos has been studying consumers attitudes and usage of mobile payments.
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A Pop-up Community as an Integrated Research Platform
At Ipsos we believe in a “people first” approach to research. Our community practice is based on our strong belief that innovation and change come from people and not technology.
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The Future Is Here, With the Connected Car
There were a lot of futuristic things such as hover boards, new electronics and even flying cars. While we aren’t there with flying cars, we are getting closer with the futuristic features of the Connected Car.
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Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity
Andrew Leary (Ipsos SMX) and John Hallward (Ipsos Connect) have co-authored a new Point of View called Side-by-Side Intelligence, an approach which consists in harmonizing social data with survey-based data.
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[WEBINAR]Ipsos Business Elite Survey - BE: Asia - Hong Kong
You are cordially invited to the launch of the most recent survey of Asia's Business Elite.