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Omni-Channel Shopping
The way we think about and approach retail marketing is changing. Today, success means reaching consumers wherever they are, on whatever device they may be using. Increasingly, that means smartphones.
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Smarter, richer, but not necessarily happier: Hong Kongers nine years on
Since its launch in 2006, the Ipsos Media Atlas survey continues to reveal the media consumption, attitudes and lifestyle habits of Hong Kong consumers. Nine years on, we compared the 2006 survey results with this year’s to reveal the evolution of Hong Kong consumers.
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Ipsos/ Google study: Give Smartphone Viewers Ad Choice
Mobile viewers are busy, on the go, and often don’t have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also be myths.
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Australia: Are Consumers Irrational?
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.
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Opportunities and Challenges in China’s 3D Printing Market
Adoption of 3D printing in China is taking place at a much slower rate than previously expected, despite its potential to drive innovation across a range of industries from education and healthcare to creative design and engineering.
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Tim Farmer - Global Managing Director Ipsos MediaCell
Connect division where he will lead the deployment of MediaCell, the Ipsos breakthrough approach to electronic TV and Radio audience measurement.
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The Path from Ad Blocking Purgatory to Programmatic Nirvana
Programmatic buying has led to a revolution in advertising. However, online users are now being presented with more ad-cluttered sites and, as a result, are turning to ad blocking software.
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The Most Common Innovation Mistake to Avoid
One of my favorite questions to ask clients is, “What does the term ‘innovation’ mean to your organization?”
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Are Consumers Irrational?
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.
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Ipsos Hightlight 2014
2014 was a pivotal year, the last in a 15-year cycle which enabled Ipsos to become a major player in its industry and to act as such across all regions of the world, based on its 16,000 employees and 5,000 clients.