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Big Data and Market Research
Derek Tan, Research Director at Ipsos Hong Kong, talks about Big Data and its impact on Market Research.
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Video: China Luxury Forecast on ATV's Money World program
Simon Tye, Executive Director for Ipsos Loyalty in Hong Kong, presents latest China Luxury Forecast on ATV's Money World program.
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Video: What is ViewsCast?
Richard Korn, APAC Director for ViewsCast, tells more about Ipsos' Voice of the Customer solution.
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The Bottom of the Pyramid Buys Too
Facing saturation and cutthroat competition in long-established markets, many multinational companies are seeking new markets, turning their attention to the estimated 5 billion low-income consumers.
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Does Corporate Reputation matter in Asia?
As Asian brand owners start expanding beyond the region, corporate reputation has found a newly important role as it has shown to have tangible impact on the value of a brand asset.
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The people side of Change
A Google search for ‘change management’ leads to 1.2 billion results (certainly more when you read this). ‘Human resources management’ to only 415 million entries. This tends to indicate that the most critical portion of change, the human side, is vastly overlooked.
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Empathy is key to business innovation
Innovation is key to a business’s ongoing success. But many are not certain about how to make innovation happen.
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Profitable growth by closing the loop on auto buyer feedback
The automotive field is getting more fiercely competitive, due to the macroeconomic climate and its subsequent impact on car buying.
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Optimizing advertising ROI in Asia Pacific
Given the current economic times, marketers are looking to optimize every dollar invested that support brands so as to maximize any competitive advantage they can.
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Leveraging the social media paradox
It’s essential to maintain critical thinking and to consider contrary viewpoints when we use statistics, especially to understand social media.