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Tim Farmer - Global Managing Director Ipsos MediaCell
Connect division where he will lead the deployment of MediaCell, the Ipsos breakthrough approach to electronic TV and Radio audience measurement.
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The Path from Ad Blocking Purgatory to Programmatic Nirvana
Programmatic buying has led to a revolution in advertising. However, online users are now being presented with more ad-cluttered sites and, as a result, are turning to ad blocking software.
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The Most Common Innovation Mistake to Avoid
One of my favorite questions to ask clients is, “What does the term ‘innovation’ mean to your organization?”
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Are Consumers Irrational?
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.
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Ipsos Hightlight 2014
2014 was a pivotal year, the last in a 15-year cycle which enabled Ipsos to become a major player in its industry and to act as such across all regions of the world, based on its 16,000 employees and 5,000 clients.
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Travelers plan to take more international leisure trips in 2015
Ipsos have conducted TripAdvisor’s latest TripBarometer1 study on the Global Travel Economy which reveals worldwide travel trends at country, region and global levels. The survey highlights year-on-year changes in consumer spending plans and trip planning.
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Flair Thailand 2015 - Preserving Its Unique Versatility
Thailand’s uniqueness is linked to its ability to adapt, to integrate without internalising, and never taking up a frontal position.
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Hong Kong call centre
The HKCCA Annual Symposium 2015 took place on 26 March 2015 with around 150 attendees.
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India’s Handset Market – A Wealth of Opportunity
India is home to one of the fastest growing mobile phone markets in terms of penetration thanks to tectonic shifts which have taken place over the past decade.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.