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We found 1343 results matching with your query. Refine by
  • New Services

    Mobile

    Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.

    24 January 2015
  • New Services

    Path to Purchase

    Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.

    24 January 2015
  • New Services

    Usability Tests

    The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.

    24 January 2015
  • New Services

    Consumer & Retail Audit

    Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.

    22 January 2015
  • New Services

    Data Analytics/ Data Science

    Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.

    20 January 2015
  • New Services

    Science Centre

    Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.

    20 January 2015
  • Consumer & Shopper

    Online Medical Information - How much is it trusted by consumers?

    With the proliferation of information on medicine and healthcare on the internet, Ipsos conducted a study to understand what behaviour is exhibited by consumers in Singapore, Hong Kong, Thailand and Japan, when it comes to accessing online medical information.

    20 January 2015
  • Consumer & Shopper

    Online Medical Information – How much is it trusted by consumers?

    With the proliferation of information on medicine and healthcare on the internet, Ipsos conducted a study to understand what behaviour is exhibited by consumers in Singapore, Hong Kong, Thailand and Japan, when it comes to accessing online medical information

    18 January 2015
  • Society

    2015 Talent Trends Briefing

    MRIC Group releases today the “2015 Talent Trends Briefing” based on results of MRIC Group’s fifth annual Talent Survey, conducted in partnership with Ipsos.

    9 January 2015
  • Consumer & Shopper

    Qual Lites and Qual Probes

    What is Quick Turnaround Qual? Here are the key benefits...

    19 December 2014
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