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Infographic - Hong Kong Dailies Landscape
Ipsos Media Atlas study reveals the latest newspaper landscape in Hong Kong: With the decline in readership of print dailies (from 76% in 2006 to 69% in 2012), digital opens up a new market.
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Press Release: New Censydiam Suite of Business Solutions Helps Brands Grow by Connecting with Deeper Human Emotions
Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase.
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Press Release: The Attitudes and Behaviour of Hong Kong’s Poorest 20%
Over the past 7 years, Media Atlas has looked at many groups and sectors of the Hong Kong population. This year, we focus on the poorest 20% of the Hong Kong population.
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Press Release: Representative Employee Data (RED)
Ipsos conducts on a yearly basis one of the largest surveys among employees in the world. Hong Kong results are now available.
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ViewsCast™
ViewsCast™ is an automated customer feedback system that uses a combination of IVR˚, SMS, online, and mobile interviews to capture the Voice of the Customer about their latest experience.
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ZOU SAN, TOO BUSY FOR BREAKFAST?
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.
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[WEBINAR]In the mood for work? Looking at the Hong Kong employee
How do Hong Kong employees feel about their workplace? Are they loyal? Are they motivated? How do they compare to employees in the region?
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Ipsos/Campaign Asia-Pacific 2013 Marketer’s Outlook study
Following a better-than-expected year, marketers are more optimistic, but will place greater emphasis on growing brand loyalty, integrated campaigns, ROI and overall effectiveness.