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Does Corporate Reputation Matter in Asia?
Despite an improving economy and recent record highs in the stock market, nearly half -- 44% -- of financial services companies lost 5% or more business in the past 12 months due to ongoing reputation and customer satisfaction issues.
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The People Side of Change
A Google search for ‘change management’ leads to 1.2 billion results (certainly more when you read this). ‘Human resources management’ to only 415 million entries.
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Press Release: Strong International Support (73%) Among Developed Nations for Legal Recognition of Same-Sex Couples: Majorities in All 16 Countries Support Recognition
Majorities Agree Same-Sex Couples Should Be Allowed to Adopt
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[WEBINAR]Predict Market Success with Confidence
While all great products start with great ideas, the contrary is often untrue. The key is using better information to make better decisions.
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Ipsos ASI Creates a ‘Smart’ New Research App to Measure Brand Touchpoints in Real-Time
New Brand Shout Research Solution Taps into Smartphone Technology, ‘Always Connected’ Culture to Capture ‘In-the-Moment’ Insights
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[WEBINAR]How mobile research can help your business: Case studies to learn from
At Ipsos ASI, we're using mobile research to understand real-time reaction to advertising and brand experiences.
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Ipsos InnoSpark: Foods Consumers Crave Asia Pacific
Foods from different regions or cultures – as well as artisanal foods – were the top choices among global consumers who were asked to express their interest in a variety of unique food products to be eaten at home.
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Press Release: Job Hunting & Social Media
Ipsos statistics published last October showed the fast growth of smartphone adoption with 71% of owners in Hong Kong using social media apps. The smartphone penetration rate is now over 80% among Hong Kong’s Generation Y.
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Bringing Back the Personal Touch to the Shopping Experience
Bringing Back the Personal Touch to the Shopping Experience