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The CNCBI Cross-border Banking Demand Index
The CNCBI Cross-border Banking Demand Index captures the trends of cross-border demand from mainland companies and individuals for banking services provided by banks in Hong Kong in the next quarter, based on the results of a quarterly survey over mainland companies and individuals conducted by international market research firm Ipsos.
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[WEBINAR]Ipsos HK Seminar: Deconstructing Premium in China's Emerging Middle Class
The emerging middle class in China is rapidly expanding. In fact the OECD states the BRIC countries will have as much as 75% of the economic influence in the world by 2020.
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Evaluating New Ways to Fund TV Content
Clare Lui, Executive Director – Ipsos MediaCT shared at a recent Ipsos HK Client Seminar result from a new and exclusive Ipsos Study which assesses the Advertiser Sponsored Programming market in Hong Kong, the UK and the USA.
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How Hong Kong SMEs are Growing in the Digital Economy
The Internet creates opportunities that make it easier for entrepreneurs to start new businesses, for small businesses to grow, and for all businesses to increase productivity.
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[WEBINAR]Ipsos HK Seminar: Evaluating New Ways to Fund TV Content
What is acceptable and unacceptable in terms of company involvement in television content? For example, could an oil company sponsor a surfing program? Or could a charity fund its own TV show?
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The Ad Blog - Ad of the Month: Tai Hing, My Hero
Tai Hing: My Hero, is a parody of Ironman which uses local celebrity Eric Kwok, a singer-songwriter. The key message behind the ad is “Tai Hing is a place for people who are looking for some simple and causal meals.”
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[WEBINAR]Understanding People in the Sharing Economy
Big Data is, as we know, on everyone’s lips nowadays.
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[WEBINAR]Enterprise Feedback Management
Leverage Enterprise Feedback Management to stay ahead of the competition
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[WEBINAR]EFM Event
Time-starved customers are less and less willing to provide feedback in traditional ways.
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Video: China Luxury Forecast on ATV's Money World program
Simon Tye, Executive Director for Ipsos Loyalty in Hong Kong, presents latest China Luxury Forecast on ATV's Money World program.