Search
-
The Ad Blog - Ad of the Month: Tai Hing, My Hero
Tai Hing: My Hero, is a parody of Ironman which uses local celebrity Eric Kwok, a singer-songwriter. The key message behind the ad is “Tai Hing is a place for people who are looking for some simple and causal meals.”
-
[WEBINAR]Understanding People in the Sharing Economy
Big Data is, as we know, on everyone’s lips nowadays.
-
[WEBINAR]Enterprise Feedback Management
Leverage Enterprise Feedback Management to stay ahead of the competition
-
[WEBINAR]EFM Event
Time-starved customers are less and less willing to provide feedback in traditional ways.
-
Video: China Luxury Forecast on ATV's Money World program
Simon Tye, Executive Director for Ipsos Loyalty in Hong Kong, presents latest China Luxury Forecast on ATV's Money World program.
-
The Bottom of the Pyramid Buys Too
Facing saturation and cutthroat competition in long-established markets, many multinational companies are seeking new markets, turning their attention to the estimated 5 billion low-income consumers.
-
Empathy is key to business innovation
Innovation is key to a business’s ongoing success. But many are not certain about how to make innovation happen.
-
Profitable growth by closing the loop on auto buyer feedback
The automotive field is getting more fiercely competitive, due to the macroeconomic climate and its subsequent impact on car buying.
-
Optimizing advertising ROI in Asia Pacific
Given the current economic times, marketers are looking to optimize every dollar invested that support brands so as to maximize any competitive advantage they can.
-
Leveraging the social media paradox
It’s essential to maintain critical thinking and to consider contrary viewpoints when we use statistics, especially to understand social media.