[WEBINAR]Understanding People in the Sharing Economy
Big Data is, as we know, on everyone’s lips nowadays. So are discussions about the way we can, or should, handle these unprecedented volumes of data. Many tools, including social listening and communities, already bring a broad understanding of a topic or brand, but when we need to dig deeper, to ask WHY, to reach information that is not already out there, we need to look at the individual.
Jacquie Matthews, Global CEO of Ipsos’ Qualitative Research practice, Ipsos UU, explained at a recent Ipsos HK Client Seminar how to decrypt each individual’s thinking process and how brands can answer these two critical questions: How do you get access to this raw, unconscious decision making? And then how do you accurately map out individual consumer journeys?
Jacquie demonstrated how, as technology leads us to connect, to share, we can also think together to unravel the very best ideas. At this interactive & insightful seminar, senior Marketers gained great insights on how to research in this new sharing economy, discover new disruptive techniques and inspiration for themselves and their brands.
About the Speaker:
Jacquie Matthews is a 25 year veteran of the Marketing Research industry, first in Quantitative research and now the Global CEO of Ipsos UU, the Qualitative Research division of Ipsos. Jacquie focuses the team on getting at the very best insights, uncovering new knowledge and then nurturing and linking that knowledge for future use. Every day she strives to Bring Life to life by understanding Real People in Real Life using HOT and COLD techniques. Ask her how she marries pushing a consumer out of their comfort zone with robust analytical frameworks, and then delivers on the promise to turn insights into action.
