[WEBINAR]Ipsos HK Seminar: Deconstructing Premium in China's Emerging Middle Class

The emerging middle class in China is rapidly expanding. In fact the OECD states the BRIC countries will have as much as 75% of the economic influence in the world by 2020.

With the expansion comes an appetite for premium products, ability a desire have something better or different.

What opportunities are there to convert consumers from awareness level to repeated purchase? Any gaps between what they claim versus what they really behave?

At this seminar, we will reveal some underlying truths behind the Premium definition among the emerging Chinese middle class.

We will also demonstrate how new qualitative methodologies such as ethnography and consumer pathfinder can be applied to get a clearer picture of their shopping footprints – from societal to individual level and help marketers turn those insights into business opportunities.

About the speakers: 

Jo Yung - Head of Ipsos Ethnography Centre of Excellence, APAC

Since receiving a Masters in Cultural Anthropology, Jo spent the last 10 years applying anthropological frameworks to business research, including implanting semiotic techniques for interpreting consumer attitudes, perceptions and behaviour. She has conducted ethnographic research in most APAC countries over the past decade and is now heading the Ethnography research practice for Ipsos in the region.

Stephen Huang – Executive Director, Ipsos UU Hong Kong

With over 16 years experience in Qualitative research , Stephen is now heading the qualitative research practice for Ipsos in Hong Kong, Ipsos UU (Understanding Unlimited), which is the biggest qualitative research team in Hong Kong.  Stephen joined Ipsos (formerly Synovate) in 2006 leading the qualitative research team, and is still heavily involved in conducting research himself across Asia Pacific. His specializations spread across categories, with some of his recent work relating to luxury, expectations of high net worth individuals and fashion brands.

Date:
Friday - 11 April 2014

Agenda:
Registration & refreshments: 4.30PM - 5.00PM
Presentation: 5:00PM - 6:00PM

Venue:
Ipsos Hong Kong
22/F Leighton Centre, 77 Leighton Road,
Causeway Bay, Hong Kong