Secrets about Car Purchaser in China
Recently, Ipsos has conducted a survey among current car owners and potential buyers within 3 years in eight cities, including Beijing, Shanghai, Guangzhou, Hangzhou, Xi'an, Wuhan, Shenyang and Chengdu.
Recently, Ipsos has conducted a survey among current car owners and potential buyers within 3 years in eight cities, including Beijing, Shanghai, Guangzhou, Hangzhou, Xi'an, Wuhan, Shenyang and Chengdu.
In 2015, more than 21 million passenger cars were sold in China, up 7% from the previous year. All of a sudden, the post-1990 generation is now growing up - and buying cars.
The headlines of this latest research from Ipsos China:
- The post-90s generation is spendthrift in their purchasing
- 'Classy' car models are the most popular with this age group
- There is a special love for European models, especially German cars
- Looking to the future, the preferred buying method of this generation will be online purchasing
