Artificial Intelligence (AI)


Market Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

Mind or Machines

Exploring AI moderation and when to use it

Seeing the Unseen

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
Ipsos Update Publication

Ipsos Update – July 2025

Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Pre-Testing Publication

The Power of Product Testing with Synthetic Data

Humanizing AI: Part 2

Ipsos Update – September 2024

Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

AI in Advertising Research

Humanizing AI to Spark Creativity and Brand Success.
Product Innovation Publication

Ipsos Update – July 2024

AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.