Ipsos Update – June 2026

In this edition:

• Ipsos Generations Report 2026 - Each year we aim to offer new insights on the similarities and differences between generations, and dispel any lingering myths.
• The Middle East Crisis – New Ipsos polling finds public opinion is largely opposed to military action and uncertain about America’s role on the world stage.
• The Long & Short of Sport Sponsorship – Sports sponsorships are a powerful avenue for brands to connect with wide audiences and boost visibility.
• Work on What Matters – We share a holistic view of what matters most and where the pressure points are building at work.
• The Death of Car Ownership – The car persists, deeply woven into daily life and emotionally significant, despite predicted decline.
• Decoding the Why – We explore the emotional and cultural forces shaping public attitudes toward four transformative technologies.
• AI Ads are Good Enough – While AI can produce credible, efficient creative work, it consistently underperforms on emotional engagement.
• Understanding Asia - Our research captures a region adjusting rapidly, and not always comfortably, to a new geopolitical reality.

Also:

• Ipsos TikTok explore how brands can tackle consideration burnout and rebuild momentum where it matters most.
• We analysed real creator performance to understand where impact is truly created, what drives consistent performance.
• The latest What Worries the World finds that concerns about inflation remains number one across 30 countries.
• The Ipsos Knowledge Centre brings together Ipsos’ latest research and thinking on a wide range of topics in The Directory.