Ipsos Update – July 2025

Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

If you love big global studies that cover the hottest topics of the day, then you’re going to love this month’s edition of Update. We have not one, not two, not three, but four new Global Advisor studies looking into populism and politics, attitudes to refugees, LGBT+ rights, and of course, AI.

We also have the latest Ipsos insights into Trump’s America and unveil two exciting new Ipsos Views POVs. You’re a lucky bunch… 

In this edition

Ipsos Populism Report 2025 – The report highlights a pervasive sense of dissatisfaction with societal structures and a longing for strong leadership.

Know the New America & Beyond – This month’s edition is in the backdrop of escalations in the Middle East and the ongoing threats of tariffs.

World Refugee Day 2025 – This year’s edition finds continued support for refugees despite global fragility.

Ipsos LGBT+ Pride Report 2025 – We outline a complex tapestry of support and opposition toward LGBT+ rights.

Navigating Through Turbulence – We leverage Ipsos’ extensive research and expertise to provide a practical framework for surviving this polycrisis.

The Ipsos AI Monitor 2025 – The 4th edition sheds light on global attitudes towards AI, emphasising its potential impact on public trust and daily life.

Personas in the Age of AI – We explore how AI is changing the way personas are created and used, and the benefits and limitations of AI-powered persona bots.

Short-Form Social Misfits – Achieving a balance between creative experiences and empathy is essential for the effectiveness of short-form videos. 

Also

  • In the latest KEYS webinar, our guests take a moment to assess the role technology plays in today’s world.
  • Ipsos in the UK, in partnership with JOE Media, dive into the murky world of modern masculinity and contemporary dating.
  • Our team in the US look at the “Make America Healthy Again” agenda.
  • And, the latest What Worries the World sheds light on the issues in Poland and examines immigration control as a worry.

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