Analytics

Applying Lesson from CX Test Analytics to Generative AI
Customer Experience Publication

Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
Ipsos digital
Digital Publication

Ipsos.Digital, automated online market research platform offering clients access to fast research capabilities

Ipsos.Digital, a fully automated online market research platform, offering clients access to fast, simplified global research capabilities and insights. This tool seamlessly provides clients with the best of technology and expertise and applies Ipsos’ principles of Security, Simplicity, Speed and Substance.
The inclusion imperative | KEYS webinar | Ipsos
Public opinion Webinar

KEYS - The inclusion imperative

Rethinking our Assumptions
Ipsos Update | Brands | Innovation | Corporate Reputation | US Election
Analytics Publication

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
The impact of coronavirus on how we Eat | Ipsos
Analytics Publication

The impact of COVID-19 on how we eat

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
How to Calculate your Store’s Conversion Rate
Analytics Publication

How to Calculate your Store’s Conversion Rate

In-store retail analytics are increasingly giving business owners crucial insight into what’s happening in their own stores.
Digital Publication

Usability Tests

The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.
Data Analytics Publication

Data Analytics/ Data Science

Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.