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Audience Measurement

Affluent Survey Publication

Ipsos Affluent Survey Asia Pacific

Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.
How to adapt audience measurement methods in times of crisis | Ipsos
Audience Measurement Publication

Keeping the Show on the Road

How to adapt audience measurement methods in times of crisis.
Audience Measurement 5.0
Audience Measurement Publication

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
It’s About Time: Measuring the Impact of Advertising
Media Publication

It’s About Time: Measuring the Impact of Advertising

Advertisers need cross-platform and cross-media metrics. Reach and frequency have long been at the heart of media trading and media evaluation. Yet the link between these metrics and potential exposure and cut through varies between and across media.
Media Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.
The Truth, The Whole Truth and Nothing But the Truth
Audience Measurement Publication

The Truth, The Whole Truth and Nothing But the Truth

“The truth is rarely pure and never simple,” Oscar Wilde famously pointed out.