Ipsos Affluent Survey Asia Pacific
Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.
Affluent Asia is the only upscale media tracking survey in the region, tracking the ever-changing realities of media audiences and consumption trends for the past 20+ years.
The survey benefited from major updates in order to remain at the forefront of media measurement surveys in APAC and globally. In 2019, the survey has gone through a major revamp exercise which includes expanding geographic coverage, enhancing target audience, harmonizing questionnaire with Affluent Europe, etc.
This year, we will look at the changes experienced by the Hong Kong & Singapore affluent population before and after the start of the COVID-19 pandemic.
Please Click HERE to access the recording of this event and get exclusive access to crucial insights about the Affluent’s shifting investments strategies, attitudes and state of mind over the past year.
