Consumer Behaviour

Ipsos has been following Hong Kong residents’ reactions to the pandemic since march 2020. Through our New Normal survey we have observed the ups and downs of the people in the territory and analysed the implications for businesses and brand owners.

Hong Kong residents are reverting to previous behaviours.

Enabling qualitative insights at scale

More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.

A new framework for understanding consumers’ propensity to switch

Put people at the heart of your decisions.

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.