Consumer Behaviour

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.

What are the imperatives for survival and success of the physical store in a shifting commerce environment?

Seven steps to building a successful mystery shopping programme and increasing return on investment.

The Hong Kong New Normal Tracking Study measures changes in attitudes and behaviour in reaction to the COVID-19 pandemic since March 2020. Highlights from October 2022 wave:

Expectations Index continues its decline as sentiment remains low among the world’s most advanced economies.

A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.

The total product experience is driven by more than just sensory signals.

Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.