Consumer Behaviour

Culture Luxe (World Luxury Tracking) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. The 2018 will be out soon. Pre-order now and add your ad-hoc question.

Conversational commerce, chat, bots and all that. Technology is changing how we think, work and, not least, shop.

What is Behavioral Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioral Science in designing, analyzing, interpreting and activating customer experience research?

The experts at Ipsos have created an introduction to the five key personal forces that shape behaviour.

You are cordially invited at the 2016 Ipsos Affluent Survey Asia Pacific Launch.

In this Ipsos Views paper, Pascal Bourgeat takes the helicopter view of behaviour to show that the lens we use is often out of focus and why. He then sets out to show a simpler and clearer view of how (economic) behaviour works from the overlap of various areas of behavioural science, and presents examples from different industry sectors.

A consumer is not simply a respondent or a quota. Without consumers we have no business model, and no way to measure our observations.

In this review of state statistics and consumer trends, Synovate Comcon provides an overview of Russia’s current social and economic situation.

Join us on Thursday 29th October for an exclusive Online Retailing Seminar.