Consumers


Consumers Publication

ESG: A hidden driver for brand success in healthcare

Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.
Pricing Survey

Data Dive: Shoppers noticing shrinkflation, skimpflation amid the cost-of-living crisis

People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.
Brands Publication

Understanding the context of consumption moments

A path to brand success.
Consumers Publication

Beyond the screen: Driving authentic engagement through hybrid online-offline communities

People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.
Consumer Behaviour Publication

Feeling the pressure: Understanding consumers during inflationary times

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.
Consumption Survey

Global consumer confidence remains muted

Expectations Index continues its decline as sentiment remains low among the world’s most advanced economies.
Consumption Survey

Global consumer confidence falls to lowest point since May 2021

National sentiment at its lowest in over a year for world’s six largest advanced economies

Global consumers support shift from fossil fuels as they expect spike in energy prices to reduce their purchasing power

Many more blame price increases on market volatility and geopolitical tensions than on climate change policies: Ipsos survey for the World Economic Forum
Consumption Publication

Closing the consumer consciousness gap

Put people at the heart of your decisions.