Consumers

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

What Now? What Next?

We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.

Getting an accurate and complete answer to the question of who you compete with is critical.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end of year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.

Significant month-on-month gains in consumer sentiment recorded in seven markets

Consumer sentiment remains significantly lower than a year ago in most countries