Innovation

This marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.

AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.

Shattering the Stage Gates with Generative AI.

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.

Navigating the new world with tech-enabled product innovations.

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.