Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
Ipsos PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
I recently facilitated an innovation workshop at a client and things got tense… really tense. And I couldn’t have been happier. We’ll get back to how that’s done in a moment, but let’s start by defining what a tension is.
There were a lot of futuristic things such as hover boards, new electronics and even flying cars. While we aren’t there with flying cars, we are getting closer with the futuristic features of the Connected Car.
The Ipsos 40th anniversary celebration will travel the globe this year, starting with Dubai in April and traveling to other global hubs like Shanghai, New York, Toronto, Istanbul, and ending in the founding city of Paris in October.
You’ve just launched an incredible innovation in salty snacks. It has all the benefits of popcorn, but can be eaten like a chip. It tastes great, and is reasonably healthy. This product looks poised to disrupt the chip aisle, and make millions. But it won’t, because no one will find it.
