We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.
Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.
Sometimes called the fifth 'P' of marketing (along with product, price, promotion & place), packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.
Companies around the world are increasingly interested in upscale consumers. This growing interest isn’t just among luxury brands, but increasingly extends across many categories and price points. The challenge, however, is a shortage of actionable, reliable information about higher-end consumers on a global scale. When studies are available
