Ipsos Media Atlas Hong Kong is the reference source for consumption, lifestyles and media usage across all of society in this vibrant city. Ipsos Media Atlas provide a cost efficient, future-proof and accurate media currency to the industry.
Indonesia is more often in the news because of volcanic eruptions, tsunamis or other disasters, than for a more positive coverage. It is all the more unfair since the country, one of the most attractive in the world for tourists, has been experiencing sustained economic growth for decades and, since the election of the President Jokowi, has undertaken an unprecedented effort to modernize its infrastructure not just in Jakarta but all over the archipelago.
The Hong Kong market is getting completely saturated with tech hardware, and consumers do not seem in a rush to buy a lot more, according to the latest Media Atlas Survey by Ipsos.
Advertisers need cross-platform and cross-media metrics. Reach and frequency have long been at the heart of media trading and media evaluation. Yet the link between these metrics and potential exposure and cut through varies between and across media.
Many studies have shown no link between sales and click through rate, yet according to eMarketer it is one of the top 5 ways in which advertisers and publishers evaluate native mobile ad campaigns. Marketers need to be clear on their desired brand impact and the role of communications to help achieve this.
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
