Media

Ipsos MediaCT developped “PLSme!”, a new framework for understanding audience relationships with media content and brands.

Tai Hing: My Hero, is a parody of Ironman which uses local celebrity Eric Kwok, a singer-songwriter. The key message behind the ad is “Tai Hing is a place for people who are looking for some simple and causal meals.”

It’s essential to maintain critical thinking and to consider contrary viewpoints when we use statistics, especially to understand social media.

In an era of modern advertising, endorsement is no longer asking a super star to appear on TV, telling the audience how good the product is.

You are cordially invited at the launch of the 17th PAX survey. The one and only survey of Asia’s affluent population.

With the ever growing fragmentation of media and increased competition for limited consumer attention, now more than ever it is critical that you achieve maximum return on your advertising investment.

Media Atlas Hong Kong: paid dailies still mainstream, free dailies catching up.